Bachelor of Fashion Marketing and Enterprise

Entry Requirements

Successful completion of at least 0.25 EFTSL at AQF level 6, 0.5 EFTSL at AQF level 5 or above, or equivalent

OR

Australian secondary school certificate, or equivalent Senior Secondary qualification, or Baccalaureate Diploma

Academic IELTS 6.0 (no band less than 5.5) or equivalent

OR alternative entry requirements may be available. Alternative entry may include assessment and approval of prior study, or successful completion of a readiness assessment.

Course Details

A Bachelor of Fashion Marketing and Enterprise prepares students to be next-generation leaders in the fashion industry. Co-developed with industry, this degree provides the theoretical and practical skills required for a variety of fashion roles, including enterprise management, product management, marketing, production, merchandising and distribution.

This course teaches you how to create, market and manage commercial fashion enterprises in an ever-changing landscape. You will explore various business models, digital communication strategies, fashion buying and merchandise planning, brand development, consumer research, entrepreneurship and fashion retail and operations practices. Elective options allow you to further develop your skills in sales and negotiation as well as entrepreneurial finance. Throughout the course, you will work with fashion and graphic design students as well as industry leaders, providing networking opportunities and preparing you to launch or manage a fashion enterprise of your own.

Learning outcomes and Work-Integrated Learning

Distinguish between ethical and unethical marketing and enterprise management practices.

Understand and explain the fashion industry’s impact on local and global communities.

Demonstrate thought leadership and meaningful action for entrepreneurial and social enterprise pursuits across the broader fashion industry.

Independently and creatively solve unpredictable and/or complex marketing and management problems.

Use research and critical thinking to evaluate information and consolidate knowledge in response to complex issues, anticipating user behaviour and preferences.

Undertake 120 hours of experience by completing an internship or working on a live brief.

Career opportunities

Successfully completing a Bachelor of Fashion Marketing and Enterprise will set you on your own fashion enterprise pathway, or open doors for a variety of roles in an existing fashion enterprise.

Potential career paths

Brand Manager

Digital Manager

Marketing Manager

Product Developer

Fashion Buyer

Merchandise Planner

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