Diploma of Digital Marketing

Entry Requirements

International Students must:

be a minimum of 18 yrs. of age
Year 12 (Higher School Certificate) or equivalent
have an IELTS or equivalent score of 6.0 with no less than 5.5 in any band and
access to a laptop or tablet for home and classroom use

Note: Equivalent Year 12 for International Students is educational equivalent in home country or International Baccalaureate.

Course Details

Demand for Digital Media Marketing talent is rising fast. Learn the skills you need to get your dream job.

The Diploma of Digital Marketing can provide you with a broad range of skills to design, implement and evaluate marketing campaigns and transmit solutions to clients. This course will help you drive online customer behaviour. You will explore several aspects of digital marketing, including social media marketing, digital marketing analytics and content writing that can lead to thousands of digital marketing roles waiting to be filled.

POTENTIAL CAREER OPPORTUNITIES

• Digital Marketing Accounts Executive
• Digital Marketing Manager
• Social Media Planner
• Digital Copywriter

Course Units

Units

1 NAT - Conduct omnichannel marketing

2 NAT - Plan and conduct performance marketing

3 NAT - Facilitate organic and earned marketing

4 NAT - Apply marketing automation

5 NAT - Test to optimise performance

6 BSBMKG555 - Write persuasive copy

7 BSBMKG546 - Develop social media engagement plans

8 BSBMKG547 - Develop strategies to monetise digital engagement

Further Studies

Through successful completion of this course, students may apply for Recognition of Prior Learning (RPL) for entry into BSB50620 Diploma of Marketing and Communications.

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