The Director, International Marketing is responsible for building awareness of and preference for Adelaide as an international education destination by leading the marketing function within StudyAdelaide. Specifically, the position requires the development of StudyAdelaide’s marketing plan, project management, and supervision of marketing activities to achieve KPI’s. The marketing function of StudyAdelaide supports the recruitment activities of the organisation’s members, with the ultimate aim of growing international student enrolments in South Australia. A close relationship with StudyAdelaide’s members is critical, including consultation during the development of the marketing plan and ongoing engagement to ensure support for and participation in marketing initiatives.
The Director, International Marketing is also responsible for ensuring the consistent application of the StudyAdelaide brand across all marketing and student engagement activities. This includes the articulation of key messages as well as the application of StudyAdelaide’s visual identity.
The position reports to the Chief Executive and plays an important leadership role within the agency, specifically in leading and mentoring the marketing team.
Applications and requests for further information should be directed to Doreen Blewett ([email protected]). Please provide your curriculum vitae and a cover letter highlighting relevant experience and skills as they relate to the position, and address your application to Jane Johnston, Chief Executive of StudyAdelaide.